Confectionery and film packaging go together like a horse and carriage – or rather they used to. Times are changing, and so does the material that bars are wrapped in.
Today, consumer goods companies are looking for more sustainable materials. Mars Wrigley is investigating the flow wrapping potential of paper. With long-term partner Syntegon Technology the company is currently realizing a large-scale test at a major German food retailer.
Watch the video about the sustainability journey of both companies and how Balisto? chocolate bar is now wrapped in paper-based packaging.
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